Email Marketing and Email Branding with Mimecast's Marketing Advantage - Acquire, Retain, Develop
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Email marketing is under utilised by business. It offers a wealth of vital branding, communication and CRM benefits but its wide-spread adoption is held back by a number of very real concerns:
- IT implementation complexities that can negate any real marketing benefits
- A lack of flexibility and centralised control of lists for both assignment and exclusion
- The absence of best practice HTML email standards
- No quick and simple method of 'one to many' and 'one to few' communications
- Difficulties in understanding the response to numerous tactical messages within a single email
- Deliverability and bounce-back issues
- Timing communications to fit the marketing schedule without hijacking corporate email delivery
The Mimecast Marketing Advantage provides a rich solution which enhances normal business operations. Capabilities include:
- Central control over email branding and appearance of every day business emails.
- Discreetly piggy-back targeted messages inside ordinary business emails.
- Generate more business from existing clients.
- Powerful reporting, measurement and analytics.
- Fully featured email campaign based mailing tools.
For more detail, please click one of the following links:
- Eyelevel tactical messaging
- Powerful reporting & analytics
- Elegant data management
- Email marketing campaigns and mailings
- Central email branding and control
Eyelevel Tactical Messaging
Besides standardisation and email branding, Mimecast enables you to keep your audience, or key audience segments, up to date by discretely incorporating important company information into every email leaving the company. Providing a direct link to upcoming activities such as training, customer events and special offers can make a real difference to how many people attend or respond, while links to important updates such as company news, price changes or the release of new products can provide maximum visibility just when it's needed.
These content options are simply uploaded into a library to be either randomly assigned as emails leave the company, or included based on flexible rules that provide close targeting and strategic communications for greatest impact.
Powerful reporting & analytics
Once smart email branding has been implemented, Mimecast allows for smart analysis of results too. Tracking every single click-through on every single component placed into every single email provides both general and granular reporting so that you are able to measure the interest in and success of every message. Who clicked through to the website, information or links emailed out, which were the most popular links clicked on and when they were accessed are just some of the options available. Marketers can access this vital information at every stage of a campaign, allowing for fine-tuning to be identified and implemented as required.
Mimecast provides all this information in smart graphical representations, giving meaningful management reporting of the reach and response as well as click activity over time so that the release and lifespan of content can be tracked, edited and analysed.
Elegant Data Management
Managing the data associated with newsletters or email marketing campaigns requires smart tools, and Mimecast therefore offers easy to use methods of creating, managing and segmenting lists. Mimecast can provide a master list of all the addresses your company sends and receives email from and to on a daily basis which is a useful starting point for creating a compliant mailing list.
Mimecast also provides tools for data to be imported and cleaned such as automatic management of unsubscribe opt-out requests and bounced emails. This saves hours of clumsy data and list management and increases the success of a campaign.
Emails sent by Mimecast Marketing Advantage are sensitive to an organisation's bandwidth needs, ensuring that person to person email is given priority and large broadcast loads are sent during quiet times, without degrading the primary email delivery performance.
Email Marketing Campaigns and Mailings
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Electronic newsletters and promotional emails to your company's database can be a rather complicated process, all too often requiring IT support which results in campaign parameters being altered.
Mimecast radically simplifies the creation, publishing and management of email campaigns, letting the marketing team take complete control of the marketing campaign. Mimecast makes it easy for nontechnical marketing staff to create and publish new content using a selection of predefined templates, and the online design and content management tools provide additional options for more proficient users.
The solution has all the ease of use of a graphical editing tool, combined with all the flexibility and richness that raw HTML affords. Attribute-based mail merge fields provide all the personalisation and data integration capabilities that the marketing team will ever need, ensuring information gets to those who need it most.
Central Email Branding and Control
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Mimecast offers a smart and powerful brand control toolset, allowing centrally controlled templates to be applied to emails before they leave the company, without end user intervention or error. Templates can include corporate logos and imagery, legal notices, company information, standard business cards and font controls, providing a brand identity as strong and cohesive as companies enjoy on paper.
Mimecast's rich graphical design and content management interface enables the marketing team to control all templates for the company without requiring IT support and input. To ensure maximum acceptance and interaction by recipients, Mimecast allows them to dynamically opt-out of receiving image-based branding so that all receive emails in the format they prefer.
Email Marketing and Email Branding with Mimecast's Marketing Advantage - Acquire, Retain, Develop
Click here to request more information or call Montal on 08707 662218