Microsoft allows advertising on PC Desktops

The technology company has struck a series of deals with the likes of Porsche, Pepsi and Twentieth Century Fox, which will allow users to add the branding of each company on their desktop according to the Telegraph.

It is a pilot scheme which will run until next October and will be extended to Windows 7 borders and sounds - as well as Internet Explore 8 add-ons, which will direct people back to each advertisers' homepage.

The move has been welcomed by advertisers - who are always looking for increased ways to engage with consumers. However, the consumer reaction remains to be seen.

Last month Microsoft announced Office 2010 Starter Edition, a limited version of the new Office 2010 technology, which will only be accessible on pre-loaded new PCs and will be funded by advertising.